Play Innovation

Samsung Lions Official Merchandise Partner

KBO

For ten years, from 2016 to 2025, we ran the official merchandising business for Samsung Lions. Our scope spanned operating the online and offline team stores and the official team store social media, as well as seasonal merchandise concept development, design, production and delivery, and replica uniform supply. In addition, we launched a variety of collaboration projects, including Samsung Lions × Lessey & Friends, Samsung Lions × Bao Family, and Samsung Lions × SAN SAN GEAR.

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