The power of distinctive planning and execution that completes the value of IP
Play Innovation has experience collaborating with popular IPs in Korea and abroad, including Disney and Sanrio, as well as the capability to discover new IPs. We read market trends and needs from the fan’s perspective and bring each IP’s value to life in stylish products, creating distinctive products and businesses.
2012
Under Armour baseball distribution deal (Daegu-Gyeongbuk)
2016
Samsung Lions team store operation & merch development
2022
Incheon Pentaport Rock Festival official merch
2023
Saemangeum World Scout Jamboree merch
Jeonbuk Asia-Pacific Masters Games merch
2024
Samsung Lions uniform redesign
2025
Samsung Lions x Everland Bao Family collab
Samsung Lions x SANSAN GEAR collab
2026
Daegu WMAC official sponsor & merch
2022
V-EXX brand launch
2025
Anyang Jung Kwan Jang official sponsor & merch
2026
Yongin FC official merch Jeju FC official sponsor & merch
Play Innovation is a joint venture established in 2026 by Playwiz, a sports and commerce specialist, and INA, a global IP collaboration specialist. By connecting the value of sports and IP, we offer the products fans truly want.
Create
Product Planning & Development
PI’s product planning starts with fan needs. We analyze the characteristics of each league and club, study fandom tastes and IP trends, and conceive products that fans will want to own and enjoy.
Connecting sports and IP to create new value, we turn sports fans’ imagination into reality.