Play Innovation

Play Innovation has partnered with Korean sports clubs across professional baseball, football, basketball, and more on merchandising projects. Explore PI’s projects.

01

KBO

Korean professional baseball keeps trying new things and has grown into a culture in its own right. PI has run a wide range of merchandising projects that keep pace with changing fan needs. Explore PI’s key projects.

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02

K League

Rooted in local communities, the K League has built a distinctive cheering culture that clubs and fans create together. Explore the projects PI has been part of, including character collaborations and sports brand partnerships.

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03

KBL/WKBL

Professional basketball has grown on fast-paced games, dynamic play, and player-driven fandom. PI has worked with the leagues to plan everything from products that reflect each player’s personality to everyday merchandise, as well as a variety of campaigns.

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04

Merchandising

From national team uniforms to global sporting events held in Korea, PI has planned and sold merchandise and run marketing across a wide range of settings. Explore PI’s broad project experience.

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