Kiwoom Heroes X Hangyodon Collab

We carried out a collaboration project connecting Kiwoom Heroes with Hangyodon of Sanrio. We launched 15 collaboration merchandise items, from uniforms, caps and T-shirts to cheering towels, gym sacks and plush keyrings, at a pop-up store at Gocheok Sky Dome from May 1 to 3, and held an official on-site event, “Hangyodon Day,” on May 2. Pre-orders followed at the online Heroes Shop from May 8.