KBL X MARVEL Collab

We carried out a collaboration project between all KBL clubs and Marvel, timed to the 2025–2026 season. We presented around ten types of limited-edition merchandise, including uniforms, gym sacks, keyrings and clappers, each featuring the Marvel hero matched to a club, and delivered a pop-up store at Lotte Department Store Jamsil and on-site events such as fan signings and shooting challenges, along with online sales through KREAM. The project continued into December and January with “Marvel Match” home games for seven clubs, played in Marvel hero uniforms.